{"product_id":"canon-rf-28-70mm-f-2-8-is-stm-lens","title":"Canon RF 28-70mm f\/2.8 IS STM Lens","description":"\u003cdiv class=\"text-regullar\"\u003e\n\u003cp data-end=\"769\" data-start=\"507\"\u003eThe Canon RF 28-70mm f\/2.8 IS STM Lens is a versatile standard zoom lens designed for Canon RF-mount mirrorless cameras. With a bright f\/2.8 aperture, built-in image stabilization, and smooth autofocus, it’s ideal for portraits, travel, and everyday photography.\u003c\/p\u003e\n\u003cul data-end=\"1074\" data-start=\"771\"\u003e\n\u003cli data-end=\"803\" data-start=\"771\" data-section-id=\"165rdnr\"\u003e28-70mm versatile zoom range\u003c\/li\u003e\n\u003cli data-end=\"857\" data-start=\"804\" data-section-id=\"sl5b8v\"\u003eConstant f\/2.8 aperture for low-light performance\u003c\/li\u003e\n\u003cli data-end=\"894\" data-start=\"858\" data-section-id=\"qbcfdj\"\u003eOptical Image Stabilization (IS)\u003c\/li\u003e\n\u003cli data-end=\"939\" data-start=\"895\" data-section-id=\"1gutgh0\"\u003eSTM motor for smooth and quiet autofocus\u003c\/li\u003e\n\u003cli data-end=\"974\" data-start=\"940\" data-section-id=\"1tfvv6w\"\u003eCompact and lightweight design\u003c\/li\u003e\n\u003cli data-end=\"1025\" data-start=\"975\" data-section-id=\"xxp5wj\"\u003eDesigned for Canon RF-mount mirrorless cameras\u003c\/li\u003e\n\u003cli data-end=\"1074\" data-start=\"1026\" data-section-id=\"1rtucgk\"\u003eIdeal for portraits, travel, and general use\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-end=\"1322\" data-start=\"1076\"\u003e👉 Browse \u003ca href=\"https:\/\/phoenixphoto.com\/collections\/canon-cameras-for-sale\"\u003eCanon Cameras for Sale\u003c\/a\u003e gear: \u003cbr data-end=\"1237\" data-start=\"1234\"\u003e👉 Shop \u003ca href=\"https:\/\/phoenixphoto.com\/collections\/mirrorless-camera\"\u003eBest Mirrorless Camera for Sale\u003c\/a\u003e \u003ca href=\"https:\/\/phoenixphoto.com\/collections\/mirrorless-camera\"\u003e\u003c\/a\u003e\u003c\/p\u003e\n\u003chr data-end=\"1327\" data-start=\"1324\"\u003e\n\u003ch2 data-end=\"1350\" data-start=\"1329\" data-section-id=\"1tslgbt\"\u003eLong Description\u003c\/h2\u003e\n\u003ch3 data-end=\"1401\" data-start=\"1352\" data-section-id=\"1ppdaet\"\u003eCanon RF 28-70mm f\/2.8 IS STM Lens Overview\u003c\/h3\u003e\n\u003cp data-end=\"1680\" data-start=\"1403\"\u003eThe Canon RF 28-70mm f\/2.8 IS STM is a flexible and high-performance standard zoom lens built for Canon’s RF mirrorless system. Covering wide-angle to short telephoto focal lengths, it’s designed for photographers and creators who need one lens for multiple shooting scenarios.\u003c\/p\u003e\n\u003cp data-end=\"1807\" data-start=\"1682\"\u003eIts combination of a constant f\/2.8 aperture and image stabilization makes it a strong choice for both photography and video.\u003c\/p\u003e\n\u003chr data-end=\"1812\" data-start=\"1809\"\u003e\n\u003ch3 data-end=\"1864\" data-start=\"1814\" data-section-id=\"181o81u\"\u003eConstant f\/2.8 Aperture for Creative Control\u003c\/h3\u003e\n\u003cp data-end=\"1955\" data-start=\"1866\"\u003eThe bright f\/2.8 aperture delivers consistent exposure and enhanced creative flexibility.\u003c\/p\u003e\n\u003cul data-end=\"2085\" data-start=\"1957\"\u003e\n\u003cli data-end=\"1989\" data-start=\"1957\" data-section-id=\"s9bxyf\"\u003eBetter low-light performance\u003c\/li\u003e\n\u003cli data-end=\"2039\" data-start=\"1990\" data-section-id=\"8ib14z\"\u003eShallow depth of field for subject separation\u003c\/li\u003e\n\u003cli data-end=\"2085\" data-start=\"2040\" data-section-id=\"182hthx\"\u003eConsistent exposure across the zoom range\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-end=\"2161\" data-start=\"2087\"\u003eThis makes it ideal for portraits, indoor shooting, and professional work.\u003c\/p\u003e\n\u003chr data-end=\"2166\" data-start=\"2163\"\u003e\n\u003ch3 data-end=\"2221\" data-start=\"2168\" data-section-id=\"1hldnak\"\u003eOptical Image Stabilization for Sharper Results\u003c\/h3\u003e\n\u003cp data-end=\"2304\" data-start=\"2223\"\u003eBuilt-in image stabilization helps reduce camera shake in challenging conditions.\u003c\/p\u003e\n\u003cul data-end=\"2395\" data-start=\"2306\"\u003e\n\u003cli data-end=\"2336\" data-start=\"2306\" data-section-id=\"1ic937j\"\u003eImproved handheld shooting\u003c\/li\u003e\n\u003cli data-end=\"2368\" data-start=\"2337\" data-section-id=\"49zzoe\"\u003eSharper images in low light\u003c\/li\u003e\n\u003cli data-end=\"2395\" data-start=\"2369\" data-section-id=\"rhnjwo\"\u003eSmoother video capture\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-end=\"2471\" data-start=\"2397\"\u003eThis allows for more flexibility when shooting without additional support.\u003c\/p\u003e\n\u003chr data-end=\"2476\" data-start=\"2473\"\u003e\n\u003ch3 data-end=\"2514\" data-start=\"2478\" data-section-id=\"8ll4yi\"\u003eSmooth and Quiet STM Autofocus\u003c\/h3\u003e\n\u003cp data-end=\"2597\" data-start=\"2516\"\u003eThe STM (Stepping Motor) system provides reliable and quiet focusing performance.\u003c\/p\u003e\n\u003cul data-end=\"2701\" data-start=\"2599\"\u003e\n\u003cli data-end=\"2631\" data-start=\"2599\" data-section-id=\"1sn6c5\"\u003eSmooth autofocus transitions\u003c\/li\u003e\n\u003cli data-end=\"2671\" data-start=\"2632\" data-section-id=\"11li1pi\"\u003eQuiet operation for video recording\u003c\/li\u003e\n\u003cli data-end=\"2701\" data-start=\"2672\" data-section-id=\"14jza7h\"\u003eAccurate subject tracking\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-end=\"2783\" data-start=\"2703\"\u003eThis makes it well-suited for both still photography and video content creation.\u003c\/p\u003e\n\u003chr data-end=\"2788\" data-start=\"2785\"\u003e\n\u003ch3 data-end=\"2824\" data-start=\"2790\" data-section-id=\"rofbu1\"\u003eVersatile 28-70mm Zoom Range\u003c\/h3\u003e\n\u003cp data-end=\"2886\" data-start=\"2826\"\u003eThe focal range covers a wide variety of shooting scenarios.\u003c\/p\u003e\n\u003cul data-end=\"3011\" data-start=\"2888\"\u003e\n\u003cli data-end=\"2933\" data-start=\"2888\" data-section-id=\"6glihj\"\u003eWide-angle for landscapes and group shots\u003c\/li\u003e\n\u003cli data-end=\"2977\" data-start=\"2934\" data-section-id=\"ku48rz\"\u003eStandard range for everyday photography\u003c\/li\u003e\n\u003cli data-end=\"3011\" data-start=\"2978\" data-section-id=\"12spu1d\"\u003eShort telephoto for portraits\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-end=\"3070\" data-start=\"3013\"\u003eIt’s an ideal all-in-one lens for travel and general use.\u003c\/p\u003e\n\u003chr data-end=\"3075\" data-start=\"3072\"\u003e\n\u003ch3 data-end=\"3113\" data-start=\"3077\" data-section-id=\"1902l6u\"\u003eCompact and Lightweight Design\u003c\/h3\u003e\n\u003cp data-end=\"3185\" data-start=\"3115\"\u003eDespite its performance, the lens remains portable and easy to handle.\u003c\/p\u003e\n\u003cul data-end=\"3280\" data-start=\"3187\"\u003e\n\u003cli data-end=\"3215\" data-start=\"3187\" data-section-id=\"v8rc23\"\u003eLightweight construction\u003c\/li\u003e\n\u003cli data-end=\"3252\" data-start=\"3216\" data-section-id=\"vaolxk\"\u003eComfortable for all-day shooting\u003c\/li\u003e\n\u003cli data-end=\"3280\" data-start=\"3253\" data-section-id=\"1aq1va2\"\u003eIdeal for travel setups\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-end=\"3343\" data-start=\"3282\"\u003eThis makes it a practical option for photographers on the go.\u003c\/p\u003e\n\u003chr data-end=\"3348\" data-start=\"3345\"\u003e\n\u003ch3 data-end=\"3383\" data-start=\"3350\" data-section-id=\"bu7sbe\"\u003eDesigned for Canon RF Mount\u003c\/h3\u003e\n\u003cp data-end=\"3483\" data-start=\"3385\"\u003eBuilt specifically for Canon RF-mount mirrorless cameras, the lens delivers optimized performance.\u003c\/p\u003e\n\u003cul data-end=\"3632\" data-start=\"3485\"\u003e\n\u003cli data-end=\"3529\" data-start=\"3485\" data-section-id=\"1cmuwkk\"\u003eFull compatibility with Canon RF cameras\u003c\/li\u003e\n\u003cli data-end=\"3578\" data-start=\"3530\" data-section-id=\"13dbymb\"\u003eEnhanced communication between lens and body\u003c\/li\u003e\n\u003cli data-end=\"3632\" data-start=\"3579\" data-section-id=\"a9mvrj\"\u003eOptimized image quality and autofocus performance\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-end=\"3637\" data-start=\"3634\"\u003e\n\u003ch2 data-end=\"3688\" data-start=\"3639\" data-section-id=\"3vjs9v\"\u003eWhy Choose the Canon RF 28-70mm f\/2.8 IS STM\u003c\/h2\u003e\n\u003cul data-end=\"3939\" data-start=\"3690\"\u003e\n\u003cli data-end=\"3742\" data-start=\"3690\" data-section-id=\"15pk7h2\"\u003eConstant f\/2.8 aperture for creative flexibility\u003c\/li\u003e\n\u003cli data-end=\"3795\" data-start=\"3743\" data-section-id=\"1ru0bhe\"\u003eBuilt-in image stabilization for sharper results\u003c\/li\u003e\n\u003cli data-end=\"3846\" data-start=\"3796\" data-section-id=\"1d7tvw3\"\u003eSmooth and quiet autofocus for video and photo\u003c\/li\u003e\n\u003cli data-end=\"3900\" data-start=\"3847\" data-section-id=\"155gf47\"\u003eVersatile zoom range for multiple shooting styles\u003c\/li\u003e\n\u003cli data-end=\"3939\" data-start=\"3901\" data-section-id=\"53bodg\"\u003eCompact and travel-friendly design\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch2 data-end=\"3968\" data-start=\"3946\" data-section-id=\"1f11m54\"\u003eExplore More Gear\u003c\/h2\u003e\n\u003cp data-end=\"4276\" data-start=\"3970\"\u003e👉 Explore cameras: \u003ca href=\"https:\/\/phoenixphoto.com\/collections\/cameras-for-sale\" class=\"decorated-link\" rel=\"noopener\" data-end=\"4043\" data-start=\"3990\"\u003ehttps:\/\/phoenixphoto.com\/collections\/cameras-for-sale\u003cspan class=\"ms-0.5 inline-block align-middle leading-none\" aria-hidden=\"true\"\u003e\u003csvg class=\"block h-[0.75em] w-[0.75em] stroke-current stroke-[0.75]\" data-rtl-flip=\"\" aria-hidden=\"true\" height=\"20\" width=\"20\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"\u003e\u003c\/svg\u003e\u003c\/span\u003e\u003c\/a\u003e\u003cbr data-end=\"4046\" data-start=\"4043\"\u003e👉 Shop camera accessories: \u003ca href=\"https:\/\/phoenixphoto.com\/collections\/camera-accessories\" class=\"decorated-link\" rel=\"noopener\" data-end=\"4129\" data-start=\"4074\"\u003ehttps:\/\/phoenixphoto.com\/collections\/camera-accessories\u003cspan class=\"ms-0.5 inline-block align-middle leading-none\" aria-hidden=\"true\"\u003e\u003csvg class=\"block h-[0.75em] w-[0.75em] stroke-current stroke-[0.75]\" data-rtl-flip=\"\" aria-hidden=\"true\" height=\"20\" width=\"20\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"\u003e\u003c\/svg\u003e\u003c\/span\u003e\u003c\/a\u003e\u003cbr data-end=\"4132\" data-start=\"4129\"\u003e👉 Browse lenses: \u003ca class=\"decorated-link cursor-pointer\" rel=\"noopener\" data-end=\"4200\" data-start=\"4150\"\u003ehttps:\/\/phoenixphoto.com\/collections\/camera-lenses\u003cspan class=\"ms-0.5 inline-block align-middle leading-none\" aria-hidden=\"true\"\u003e\u003csvg class=\"block h-[0.75em] w-[0.75em] stroke-current stroke-[0.75]\" data-rtl-flip=\"\" aria-hidden=\"true\" height=\"20\" width=\"20\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"\u003e\u003c\/svg\u003e\u003c\/span\u003e\u003c\/a\u003e\u003cbr data-end=\"4203\" data-start=\"4200\"\u003e👉 View best sellers: \u003ca href=\"https:\/\/phoenixphoto.com\/collections\/best-sellers\" class=\"decorated-link\" rel=\"noopener\" data-end=\"4274\" data-start=\"4225\"\u003ehttps:\/\/phoenixphoto.com\/collections\/best-sellers\u003c\/a\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Canon","offers":[{"title":"Default Title","offer_id":50376468889915,"sku":"CA2870RFGPHXSHOP","price":1029.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0924\/7362\/2843\/files\/1009011.jpg?v=1750109928","url":"https:\/\/phoenixphoto.com\/products\/canon-rf-28-70mm-f-2-8-is-stm-lens","provider":"Phoenix Photo","version":"1.0","type":"link"}